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Lorna Fraser Yoga

Did someone say downward dog?

This project was to design the brand logo for a yoga business (whose owner is a big lover of dogs)!

Dog mandala, yoga, downward dog

The design uses a mandala - a renowned symbol in yoga representing higher thought and used to focus attention. I combined this shape with a hand drawn dog in the iconic 'downward' position, using a single stroke to give a feeling of flow - a type of yoga the client uses to focus on the connection between breath, movement, and the mind.

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