Endangered Animals

Wor(l)d Search

This creative concept was inspired by WWF data on critically endangered species and how we can help to protect them.

The Challenge

Create engaging April Fool's content that cut through the noise, while raising awareness

Swipe to see answers

The end result was an impossible word search that was re-shared by WWF.

I designed concept so that no endangered animal names existed in their entirety within the puzzle; instead each species name is blocked by a factor which is threatening its existence (as you'll see in image 2 above).

I then added an extra layer to this by hiding the solutions to the issues, within the word search (image 3), as a reminder that we already have the solutions to these things - and need to act on this.

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