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Earth Day

Where's Willy?

Forget 'Where's Wally', where on earth is Willy?! 

This concept was to raise awareness for Earth Day and the issues the planet faces. In this instance I chose to focus on the subjects of ocean pollution, plastic waste & overfishing, inspired by Seaspiricy research.

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The challenge was to create a campaign that would address the issue in a light-hearted yet engaging way. 

The final piece was a 'Where's Wally' inspired illustration, encouraging users to find the whale in amoungst the various nets and ocean waste, in a bid to Free Willy.

Swipe through below to find him!

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