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TENCEL™
Making change together
TENCEL™ are known for their world leading natural fibres, created from sustainable wood sources.
The TENCEL™ X campaign purpose was to celebrate the company partnerships with industry leading fashion brands.
Throughout the campaign I worked across a range of areas, from art directing on the shoot, to executing final digital designs and supporting on UI / website design.
The core campaign aim was to celebrate the brand partnerships whilst still keeping the sustainable, natural origin at heart.
We also leveraged the campaign through You X TENCEL™, a social movement encouraging and inspire people to share their sustainable fashion photos.
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