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Nike
Nike Pegasus - Women's launch
As one of Nike Running's leading online retailers at SportsShoes.com I was set the task of re-designing the Nike Pegasus landing page for the launch of the new women's Nike Air Zoom Pegasus 35.
The Challenge
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Engage more female users
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Provide a positive user experience to reduce bounce rate
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Effectively market the product to increase sales
The Result
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Total number of female users increased by 40%
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Page saw a decrease in bounce rate
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Increase in the avg. session duration
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600% increase in visits that lead to sales
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