NHS Blood Donation
Community of Donors
This brief was to create inspiring artwork to encourage a new community of NHS blood donors.
As blood stocks had fallen throughout the pandemic by 15%, and the NHS particularly needs more people of black heritage to help patients with sickle cell, people who have O negative, B negative or A negative blood
groups and male donors to come forward.
The Challenge
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Create striking artwork to encourage the general public to join the community of blood donors who are ready to help when the NHS needs them
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Create artwork that would appeal to a diverse range of donors
This design is intended to represent that people are what make up the donor community. Without donors, none of this would be possible and they are the lifeline for so many people. It's not just blood you're donating, you become part of this wonderful supportive community.
This design was created to inspire people to come together and join this amazing community because when we come together we can do wonderful things.
Using a simple pallet and abstract illustrations I have tried to represent a diverse range of genders and ethnicities.